Instagram is the king.**

• With 72% of teenagers on Instagram, the platform and its ads are friendly to anyone 13 or older.
• If you want a higher return on your social media advertising campaign, Instagram is the tool you need.
• 69% of IG users open the app daily. 42% open the app more than once per day.

• As we are focusing only on India, majority of the teenagers use Instagram actively and the penetration of Snapchat is comparatively less, so it is preferred to use Instagram for advertising to teens.
• As our majority target audience is in the age group of 13-18 and considering all the above data, I have chosen Instagram as our advertising channel. i know that Meta doesn’t allow you to target kids below 18. I have explained the strategy below

• As our goal is to make more and more teens download and use our app, I have opted for “App Installs”